Sally Ngoiri is a visionary reshaping the African narrative, with one groundbreaking production at a time. She is a director, producer, and creative entrepreneur, and her work goes beyond entertainment, expressing cultural pride, and futuristic innovation.
At Gazmadu Education, we amplify the essence of creatives by honouring their journeys, impact, and audacity. Through Tell HER Story, we celebrate women like Sally, whose artistry and leadership are transforming industries and inspiring generations.
Sally Ngoiri is the CEO of KickAss Productions and Film plug Limited, where she is building a compelling legacy that empowers others to own their voices. Through her telenovela masterpieces “Salem” and “Shanga”, she has been able to draw millions of Africans on Maisha Magic Plus.
As a reputable alumnus of Multichoice Talent Factory East Africa Academy and the New York Film Academy, Sally has gained grounds in producing movies for Showmax, Docubox and other international platforms. She is involved in XR filmmaking where she pushes herself beyond the limits to create films on wildlife rehabilitation.
Why She’s Part of ‘Tell HER Story’
The theme “Accelerate Action” perfectly mirrors Sally’s fearless career. She doesn’t just imagine transformation—she leads it. Through her productions, she addresses taboo topics like mental health in The Greenhouse and empowers women navigating traditionally male-dominated industries. Sally’s work consistently ignites change and fosters representation.
What’s Next for Sally?
Sally’s slate of upcoming projects showcases both range and relevance: The Greenhouse – A powerful drama on mental health and generational trauma, Inspector Paka – A bold animated detective series, Wild at Heart – A documentary diving into wildlife conservation and Raising Rein Podcast – Honest and unfiltered conversations about parenting in African societies
Each project reflects her commitment to storytelling that heals, empowers, and educates.
A Legacy Beyond the Screen
Beyond the impact on the screen, Sally is a mentor and an advocate for emerging filmmakers, especially women and youth. She believes that African stories deserve global recognition, and she ensures they are told with authenticity, technical excellence, and unapologetic boldness.
At Gazmadu Education, we spotlight Sally’s journey to remind the world that creatives are the architects of culture. When women like her rise, industries transform.
About Gazmadu Education
Gazmadu Education is a creative education platform designed to equip, empower, and elevate photographers and creatives across Africa. Our vision is simple but powerful: to amplify the true essence of creatives and support them in building profitable, purpose-driven businesses.
Through our transformative programs, mentorship, and community, we help creatives move from passion to profit—while embracing their unique voice and impact.
We don’t just teach creativity. We celebrate it. We invest in it. And most importantly, we amplify it.
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