Onome Ajiri-Ivovi, widely known as Kinggirl is a woman boldly shaping Africa’s creative future with every frame, every sound, and every story she tells.
Through her vibrant creative enterprise, Waffrika Media Limited, Onome is preserving legacy, amplifying voices, and transforming narratives with authenticity at the core.
At Gazmadu Education, Tell HER Story exists to spotlight women like Onome—those who are accelerating action and making waves across the creative landscape, not just through what they do, but through “why” they do it.
Waffrika Media: A Vision Rooted in Purpose
The story of Waffrika Media wasn’t built on a marketing strategy, it was born from a moment of divine clarity.
After the birth of her second child, Onome felt a prompting to begin capturing newborns @waffrika.kiddies.photo. What began as a single step of faith quickly evolved into a full-fledged creative studio offering photography, videography, and podcast production to families, brands, artists, and entrepreneurs.
Today, Waffrika Media stands as a trusted creative hub, producing legacy portraits, crisp music videos, emotional short films, and clean, soul-stirring audio content. Whether it’s a mother’s first embrace, an artist’s first album, or a CEO’s voice behind the mic, Onome and her team bring excellence and emotion to every project.
A Journey of Resilience and Reinvention
Building a creative brand from scratch, especially while raising a family—is no small feat. Onome’s journey was marked by steep learning curves, early setbacks, and moments of doubt. But what set her apart was her decision to lean in, not give up.
She immersed herself in mastering her craft, developed systems to support her vision, and slowly built a team aligned with her values. Waffrika Media didn’t just grow—it evolved into a brand that reflects the heart of its founder: authentic and impact-driven.
Now, her work is recognized for more than aesthetics. Clients come to Waffrika for stories told with depth and sounds that heal.
Legacy builder
What truly distinguishes Kinggirl isn’t just her creative output—it’s her unwavering belief that creativity should heal, inspire, and preserve.
She has become a creative coach and mentor, helping others tap into their authentic voice and rise boldly into their creative calling. In her world, excellence and empathy are not opposites—they’re intertwined.
Why She’s Part of Tell HER Story
This year’s theme, Accelerate Action, is reflected in every move Onome makes. In just a few short years, she has turned a moment of inspiration into a brand that speaks across generations and platforms.
Her story is a reminder that the greatest creative businesses don’t begin with perfection—they begin with purpose.
At Gazmadu Education, we honour women like Onome who are turning their gifts into tools for transformation—one portrait, one podcast, one project at a time.
About Gazmadu Education
Gazmadu Education is a creative education platform designed to equip, empower, and elevate photographers and creatives across Africa. Our vision is simple but powerful: to amplify the true essence of creatives and support them in building profitable, purpose-driven businesses.
Through transformative programs, mentorship, and community, we help creatives move from passion to profit—while embracing their unique voice and impact.
We don’t just teach creativity. We celebrate it. We invest in it. And most importantly, we amplify it.
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Let’s continue to celebrate, honour, and empower women who are accelerating action across the creative space.
