Starting your freelance journey is thrilling, but let’s be honest, it can also feel overwhelming. The competition is fierce, and avoiding mistakes is key to landing those amazing clients.
Been there, fumbled that! But fear not, because I’ve compiled a list of the pitfalls I wish someone had warned me about when I started and how to ensure you don’t fall for them.
Mistake #1: Winging It
Imagine showing up to a shoot with no plan. Yikes! Preparation is your secret weapon.
A Mood Board is Everything: Create a visual mood board. Think Pinterest! It helps you and your client brainstorm ideas for poses, editing styles, and even locations.
Mistake #2: Mismatched Expectations
Ever delivered photos and had a client totally surprised and upset? Awkward! Set clear expectations upfront, regardless of how nice the client is to you.
Client Communication is King: Create a detailed guide that outlines your services and pricing. This ensures everyone’s on the same page and avoids misunderstandings later.
Mistake #3: Undervaluing Your Worth
One of the most common and detrimental mistakes photographers make is undervaluing their work by pricing their services too low, often in an attempt to undercut competition and book more jobs early on. However, this puts you in a difficult position down the line. It’s like digging a pit that you will fall into eventually
When you price yourself too low just to get hired, you are sending the message that your skills and time are not very valuable. Proper pricing research is important from the start. Watch this video on Pricing!
Mistake #4: The Missing Contract
Listen! A verbal agreement is not going to cut it. Contracts protect you and your clients.
Get it in Writing: Use a contract that spells out everything from deadlines to cancellation policies. This, my friend, can be a lifesaver!
Mistake #5: Mind Reading 101 (aka Failing to Understand Your Client)
Clients can’t read minds! Unravel their vision clearly.
Consultation is Key: Have a thorough consultation to understand their goals and the intended use of the photos. Don’t be afraid to ask questions! This is how you get to understand their needs.
Mistake #6: Turning Clients Away
Would you want to work with someone who ghosts you? Definitely not. This is exactly why you can’t afford to take your client service for granted
Respond Promptly, Be Friendly, Be Professional: Always respond to inquiries quickly and treat your clients with respect. Remember, happy clients mean repeat business and referrals!
Mistake #7: Getting Stuck in a Rut
Photography and the creative industry is ever-evolving. Don’t get left behind! Keep your skills up to date.
Embrace Continuous Learning: Invest in workshops, masterclasses, online courses, and stay inspired by studying the work of great artists.
Mistake #8: Hiding Your Talent
The world needs to see your amazing work! Only if your showup
Build Your Online Presence: Create a portfolio website and a solid social media to showcase your unique style and attract your ideal clients.
Bonus Tip: Level Up with Gazmadu Education
Want to take your photography skills to the next level and connect with a supportive community? Check out the Gazmadu Education Community!
Here is what you stand to gain by joining us:
– Exclusive video tutorials and workshops
– Members-only discounts on photography tutorials
– Opportunities to collaborate with other photographers
– A supportive network to get feedback
– Early access to new educational resources and materials
Join today to take your photography skills to the next level!
So there you have it! By avoiding these mistakes and embracing continuous learning, you’ll be well on your way to booking those dream clients and building a successful photography career. Now get out there and start taking action!
